Our Story

How to get the ideal watchband

Michael is a very demanding person. Among our leather watch strap products, Michael inspects each product to his own standards as a craftsman. However, a problem arose when we proposed making a metal watch strap.


We tested every metal product on the market, but Michael questioned them all. Whether it is wearing comfort, ease of disassembly, durability or appearance, he has put forward strict requirements. However, no product could meet his requirements. So we began the process of finding a solution.

Departure from Germany

We first headed to Germany, and our first stop was Stuttgart, which is recognized as the city of cars. In order to find our ideal watch strap, Michael always has strict pursuit of products.

In-depth manufacturing

Michael has always believed that excellent ideas come from practical operations. Michael spent a lot of time at work developing our ideal metal watch strap. In the early design stage, he always started thinking around various buckle straps, but this design could never meet his ideal plan.

Get creative

It wasn't until the Mercedes-Benz Museum in Stuttgart that Michael got the idea. He realized that sometimes it was necessary to push the design forward rather than simply repeating existing designs.

Successfully Accomplished

After research and development, we finally succeeded in creating a metal watch strap that is quick to remove, easy to wear, and deeply designed.